About Us


History / Family

 In-Step Fashions is a family-owned, family-oriented business spanning three generations. Mary Morin opened the store's doors in 1986. Her daughter, Mary Eckert, is the current owner has been operating the business since 1992. Mary graduated from Fredericksburg High School and received her Bachelor of Business Administration from Tarleton State University. Mary and her husband, Brian, own The Venue at Rafter E Ranch event center in Fredericksburg.






Hailey Eckert Hoffmann, is a fourth year medical student. She occasionally goes to market and often models for the store. Her insight on today's fashions is highly regarded and proves that anyone can have great style at any age. 







Mrs. Morin, mother of seven,and avid shoe-lover, realized that there were no businesses devoted to providing shoes to the Fredericksburg community. Thus, In-Step was born. It wasn't long before the store branched out into apparel and accessories. Through the years the family had a $10 or less franchise and an In-Step location in Kerrville, TX. Sam Morin Sr. saw the importance of a downtown location and acquired the historic property in 1991. This is In-Step's current location. The historic building was constructed in 1860 and it has served as a grocery/general store, soda factory, auto shop, and site of worship for a mission congregation.  
 While in the store, you may see Mrs. Morin (age 89) strolling through the store, in her high heels, shopping for a new outfit. Mr. Morin passed in 2012 after 64 years of marriage. 


Our store is dedicated to staying updated with today’s fashions. While keeping comfort a priority providing sportswear, shoes, and accessories for everyday wear. Our employees are like family, and they are pros at coordinating outfits from head to toe.

We carry name brand shoes by: Spring Step, Volatile, Yellow Box, Very T, Chinese Laundry, Corkys, Sofft, Twisted X, Mia, Exe, Blowfish and more.
Some of our apparel brands that you might recognize are: Tribal Sportswear, Liverpool, Jodifl, Avani, Andre, Papparazi, Charlie B, Parsley & Sage, APNY, Rain & Rose, Look Mode, GG Moda and much more.
We pride ourselves on our customer service. We frequently have customers tell us that In-step Fashions is their "favorite boutique"!
In-Step makes shopping fun!